“Starting a small business now is risky…” “Only a crazy person would start a business right now…” “I’ll start a business if I get fired…” “The world is too unstable—now isn’t the time…”
These are the typical excuses we hear every single day at Canada Startups.
And while the past few years of economic uncertainty have certainly created challenges, they have also opened the door for thousands of Canadians to discover their entrepreneurial potential.
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Disruption—whether economic, technological, or social—forces people to think differently. Many of today’s most successful entrepreneurs started during difficult times, not easy ones. Why? Because change creates opportunity.
So, despite what you may hear, now remains one of the best times to start a small business in Canada.
Why NOW Is the Perfect Time to Start a Small Business
There are several reasons:
- Accept the change and adapt
- Take advantage of government support
- The world is asking for something new
- Everything is negotiable right now
Small businesses drive the Canadian economy. When small businesses slow down, the economy slows down—as we’ve all seen.
Nobody can fully prepare for economic disruption, but those who stay flexible, think creatively, and adapt quickly are the ones who survive and thrive.
1. Accept the Change and Adapt
Look at the restaurant industry. Many businesses closed, but many others adapted faster: offering takeout, partnering with delivery apps, building outdoor spaces, adjusting menus, and restructuring operations.
Adaptation is not optional—it’s the key to success.
2. Take Advantage of Government Support
The Canadian government wants small businesses to grow. Strong businesses mean stronger tax revenue, job creation, and a healthier economy.
This is why there are so many government funding programs available—to help entrepreneurs start, expand, and stabilize their businesses.
Right now, there has never been a more accessible time to explore grants, loans, tax credits, and other incentives designed specifically to support new entrepreneurs. Eligibility requirements, timelines, and program structures are more flexible than ever as the government continues to encourage small-business development.
3. The World Is Asking for Something New
The shift in how people live, work, shop, and communicate has created a surge of new business opportunities.
More Canadians are looking for:
- Home-based services
- Online and digital solutions
- Convenience-focused products
- Health, wellness, and lifestyle innovations
- Flexible and remote-friendly options
These new needs equal new demand—and new demand equals new business ideas. If you act now, you position yourself ahead of the curve.
4. Everything Is Negotiable
In today’s economic climate, nearly everything is more negotiable than ever before:
- Banks are offering lower rates and flexible terms
- Suppliers are adjusting pricing
- Landlords are more open to negotiation
- Service providers and vendors are offering more support
- Government programs are expanding assistance
Everyone—from lenders to local organizations—is focused on helping rebuild and strengthen the economy. That means you have more leverage, more support, and more flexibility as a startup.
Start Small. Start Smart. Even From Home.
Starting a business doesn’t mean opening a storefront tomorrow. Thousands of Canadians have shifted to home-based businesses and are thriving.
If you’re looking for ideas, start here: 13 actual profitable home-based business ideas for Canadians
If you believe in your potential—and you’re willing to adapt, learn, and take advantage of the resources available—now is the perfect time to start your own small business.
Take advantage. Your opportunity is now.